Emma Claye "Tired" Music Video
Narrative‑driven performance video for an indie R&B artist, led from concept through final delivery.
About
I creative directed, wrote the treatment, and led filming and editing for Emma Claye’s “Tired” music video. I shaped the visual direction around the song’s style and story, leading the creative development while incorporating the artist’s feedback throughout the process. The video earned 500+ YouTube views and became one of the channel’s top five most‑viewed videos (on a 360‑subscriber channel).
Emma Claye initially reached out to the creative community through a post looking for someone to film her single. I connected with her and offered a consultation, which became the starting point for developing the music video.
After listening to the song and understanding her vision, I developed a creative treatment for her review. Once we aligned on the direction, I moved the project into production and created a dedicated project hub where Emma could follow updates, review progress, and provide feedback throughout the process.
From concept through final delivery, I led the creative direction, treatment development, filming, and post-production turning an initial connection into a fully developed visual narrative.
Project Workflow
Edited the footage into the final music video, shaping the pacing, sequencing, and overall visual narrative.
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POST-PRODUCTION
Editing & Final Story
Directed and filmed the music video, guiding the visual execution throughout the shoot.
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PRODUCTION
Direction & Filming
Developed the creative plan alongside the artist and coordinated production to keep every shot aligned with the song’s vision.
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PRE-PRODUCTION
Planning & Preparation
Developed the visual concept and treatment, translating the song into a cohesive visual direction.
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CONCEPT
Creative Direction & Treatment
Project Showcase
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WATCH THE FINAL FILM
Experience the final cut that turned our concept and pre-production plan into a polished, performance-ready music video.
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5th Most-Viewed Video Across 58 Uploads
The video became one of Emma Claye’s top-performing releases on YouTube, ranking 5th among 58 uploaded videos.