RESUME

Professional Summary

Innovative Creative Strategist with 12+ years of experience crafting high-impact campaigns across music, digital media, and entertainment. Expert at converting raw cultural insights into compelling brand narratives, strategic frameworks, and visual treatments.

• Key Achievement: Orchestrated a targeted content strategy for Billz Productions’ 10-Year Anniversary Campaign, generating 12,555 Instagram views, reaching 5,586 accounts, and driving a platform-reported 24,186% increase in accounts reached, with 71.3% of views coming from non-followers. Skilled in cross-functional leadership, client partnerships, content creation, paid social promotion, and transforming complex briefs into multi-platform marketing success stories.

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SKILLS

Creative Strategy & Ideation

Audience & Cultural Insights

Research & Trend Analysis

Creative Brief Development

Strategic Frameworks

Campaign Strategy

Content Strategy

Visual Storytelling

Creative Direction

Social Media Strategy

Work Experience

Billz Productions

Founder & Creative Director

2014-PRESENT

Develop creative strategies, briefs, and campaign concepts for clients across photography, music, entertainment, and digital content, translating business objectives and audience needs into actionable creative direction.

Conduct audience, social media, cultural, and trend research to identify emerging creators, cultural moments, platform trends, and content opportunities that inform creative development.

Translate audience insights and brand objectives into creative concepts, narratives, visual treatments, and content strategies spanning photography, music videos, social media, and branded content.

Present creative concepts and recommendations to clients, incorporating client and artist feedback into the development and refinement of creative direction, while leading cross-functional creative teams (clients, talent, photographers, videographers, editors, designers, vendors, and production).

Develop and execute audience-focused, multi-platform content strategies across YouTube, Instagram, TikTok, X, and Facebook, driving major growth in reach, impressions, and non-follower discovery.

New York Edge

Vendor Coordinator

2019–2021

• Coordinated cross-functional initiatives across 130 NYC after-school programs, partnering with internal departments, external vendors, and program stakeholders to execute organization-wide projects.

• Managed vendor and stakeholder partnerships while coordinating budgets, timelines, deliverables, and project requirements across multiple concurrent initiatives.

• Produced and coordinated a 1,500-recipient company newsletter, translating organizational information into clear, engaging written content.

• Organized project information, timelines, and deliverables to support efficient execution across teams and external partners.

• Collaborated with internal stakeholders to identify project needs, coordinate resources, and ensure initiatives were executed effectively.

New York Edge

PRODUCTION SPECIALIST

2016–2019

• Developed and produced student-centered creative projects, translating concepts into compelling visual narratives and storytelling experiences.

• Produced a student-led project showcased at the Tribeca Film Festival, taking the project from creative development through production and final presentation.

• Mentored middle school students in storytelling, media production, and creative development, helping participants translate ideas into finished creative work.

• Coordinated production logistics including scheduling, equipment, staff collaboration, vendor communication, and project execution.

• Facilitated creative programming designed to encourage ideation, collaboration, storytelling, and creative expression.

• Partnered with staff and students to develop creative concepts and execute projects from initial idea through completion.

Freelance / Blame Ebro

VIDEOGRAPHER & COMMUNICATIONS EDITOR

2016–2017

• Developed and produced visual content translating creative concepts into engaging narratives for web, YouTube, and digital audiences.

• Collaborated with on-camera talent and celebrity figures to execute creative concepts while maintaining the intended creative direction and

tone.

• Managed post-production workflows, editorial development, and digital publishing to deliver timely content across platforms.

• Adapted creative storytelling and visual content for digital audiences and platform-specific viewing experiences.

Education

STATE UNIVERSITY OF NEW YORK AT NEW PALTZ

2009-2013

Bachelor of Arts in Communications and Media Studies / Black Studies