sony creative space
Immersive editorial photo series captured live at Sony’s Creative Space event.
About
At Sony’s immersive Creative Space event, I acted as both creative director and photographer, designing a self-directed series of editorial images on my own camera. I approached the experience like a live campaign shoot shaping concepts on the fly, directing talent, and composing frames that feel like real magazine and advertising visuals. This project highlights how I think strategically in campaigns while still creating brand-ready imagery in a fast-paced, unscripted environment.
I approached this project as an opportunity to create freely and explore my editorial eye outside of a traditional client brief. Working within Sony Creative Space gave me an environment to experiment with composition, perspective, and visual storytelling while collaborating with other creatives in the space.
Rather than creating the work around a predetermined client objective, I focused on creating imagery that felt intentional, polished, and useful to the people involved. The resulting photographs were later used by one of the models across her social media and portfolio, giving the work a life beyond the original shoot.
The experience also allowed me to connect with photographers, models, and other creatives, expanding my creative network and creating opportunities for future collaboration.
Project Workflow
I selected and refined the final images to create a cohesive editorial series that reflects the creative direction.
4.
FINAL EDIT
Curation & Refinement
I guided the subjects through posing, positioning, and eye line to create intentional compositions while capturing the imagery.
3.
PRODUCTION
Photography & Direction
I explored different compositions, framing, perspectives, and interactions between the subject and environment to establish the visual direction.
2.
VISUAL APPROACH
Composition & Perspective
Working within an established creative environment, I developed my own visual approach to the shoot, making intentional decisions around composition, perspective, framing, and direction to create a cohesive editorial series.
1.
CONCEPT
Self-Directed Creative Direction
Project Showcase
1.
Creative Freedom
An opportunity to develop and execute a visual concept without a client brief.
2.
Real-World Application
The resulting imagery was used by a participating model for her social media and portfolio.
3.
Editorial Exploration
Strengthened my approach to composition, perspective, and visual storytelling.
4.
Creative Collaboration
Connected and collaborated with photographers, models, and other creatives within the space.